Fenty X Copic

The quintessential color collaboration.

Creatives feel constrained by products that don’t allow for their full creative expression.



Fenty & Copic will team up—with Fenty getting unique colors and Copic getting realistic skin tone shades—and push the boundaries of art.


Art Basel Launch

The collaboration is announced at Art Basel Miami with an exhibit focusing on work created with makeup and markers, a strange but amazing combination.

Copic led ads have a focus on illustration using Fenty colors.

Fenty led ads have a focus on real models using Copic colors.

The Beauty Box

Customers who have an interest in both worlds of creativity can purchase the Beauty Box. This box was designed to highlight both brand looks, with an inside of Fenty’s warm pink and an outside of Copic’s sketchbook like textures.

*Bonus Rhianna Illustration included

This box contains both all products related to the collaboration.

Fenty Colors

  • Crimson 

  • Chrome Orange

  • Canary Yellow 

  • Aqua Blue

  • Lapus Lazuli

  • Begonia Pink

Copic Colors

  • Fenty foundation #400

  • Fenty foundation #485

  • Fenty foundation #498

  • Fenty foundation #245

  • Black Cherry 

  • Metallic Gold

Here’s a quick look of the earned media from the buyers!

Credits

AD Team