Lets bring real kitchen back
Insight
Idea
Somewhere along the way, we started caring more about how our kitchens looked than how we cooked in them.
A ridiculously expensive blender isn’t going to make you a better cook. But trying, failing and never giving up will. Hamilton Beach is built for this – and more.
Social
The Kitchn
Inspiration-driven discovery through social video and lifestyle content, before thinking about shopping.
UGC Social
Post-purchase unboxing and show people getting to know their new appliance. We show the good, the bad and the real life experiences people have when learning the appliance.
Food Photography
By using food photography we can show how versatile Hamilton Beach truly is. The use of warm colors and down to earth kitchen environments not only champion food but it makes these easy dishes feel obtainable and easy to make with the help of Hamilton Beach.
Getting hungry yet?
Easy Bake copy
Built For, the tag of the campaign helps push Hamilton Beach into a “one stop shop” position making it the clear answer for all your cooking needs. (As some would say, its the Honda Civic of cooking appliances) The ending half can be swapped out for an infinite amount of combinations.
Just like with cooking the sky’s the limit!
Built For… Understanding
The main tagline of the campaign makes he brand easy to understand at all levels due to its customizability. Which in turn reinforces the brand love that people already have while bringing in new eyes to the scene.
Credits
AD: Nicholas Slade
